In-Segment reach measures the percentage of households in the target audience that were exposed
to the order.
It is calculated by dividing the number of in-segment households that were exposed to the order by the total number of in-segment households in the given market.
How it’s calculated (example):
- There are 50,000 households of your TARGET AUDIENCE SEGMENT in your selected geography
- 35,000 of those TARGET AUDIENCE SEGMENT households were exposed to your order’s ad
- Your order’s In-Segment Reach would be 70% the % of total TARGET AUDIENCE SEGMENT HHs in the geography that were exposed to your ad. (35,000 In-Segment Reached/50,000 Total In-Segment HHs in the market)