Measure + Report - Network Comparison Follow
The Lift Index for each network in your order helps you understand which are networks are working well or which are not. Similar to the Segment Reach Lift Index, the Lift Index for each network is calculated by the % of all TARGET AUDIENCE SEGMENTS reached by your ad divided by the % of TOTAL HH reached within your order’s geography.
How it’s calculated:
- Of the households in your TARGET AUDIENCE SEGMENT 19% were exposed to the ad while watching Comedy Central.
- In-Segment Reach was 19%
- Of the TOTAL HHs in your geography, 15% were reached while watching Comedy Central.
- Total HH Reach was 15%
- Comedy Central’s Lift Index against your TARGET AUDIENCE SEGMENT is calculated by dividing your In-Segment Reach of 19% by the total HH Reach of 15%
- 19% In-Segment Reach for CC/15% Total HH Reach for CC = 122 Lift Index for CC)
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