How to pick the most valuable networks to my brand using Define + Find?
The goal is to balance a portfolio of networks that have strong Viewing Index and Audience Reach. A simple way to categorize networks with Viewing Index and Reach:
- Networks with ABOVE average Viewing Index and ABOVE average Reach: These networks are the most valuable and are watched more by your target audience and reach the greatest % of that audience universe
- Networks with ABOVE average Viewing Index and BELOW average Reach: These networks are more niche environments that your target audience spends time watching more than others. Even though reach on these networks might lower than others, combining several of these high indexing networks into the plan will build reach into your key audience, and more efficiently
- Networks with BELOW average Viewing Index and ABOVE average Reach: Generally popular networks that have high reach and are watched by most segments. Even though the Index is low, these networks provide high reach vehicles to reach many people
- Networks with BELOW average viewing Index and BELOW average Audience Reach: Not effective networks for your brand and not recommend environments to reach your audience segments