Audience Reach demonstrates the percentage of in-segment viewers watching a particular network or within a specific daypart. It answers the question: “What networks / dayparts reach the most of my target audience?”
Below is how Audience Reach is calculated, using the number of households watching a network (example):
- There are 75,000 TV households of your TARGET AUDIENCE in your selected geography
- Of those 75,000 TV households, 25,000 watched a specific network for five minutes or more.
- The Audience Reach of that network/daypart would equal 33.3% (25,000 / 75,000)
The higher the Reach, the more popular that network is with your segment