Data Insights Request Types – Ampersand

AMPs looking to put in a request to the Data & Insights team can open a ticket selecting the issue category "Data Insights Request".

This document aims to outline the different request types you can find under this issue category and when to select them.

Request Type:	Description (When to Use):	Examples / More Info (Click to Expand)
Add/Remove Multiscreen Report Brand	To request that a brand be included in the monthly refresh of our Multiscreen Traditional & Streaming report. The Integrated Sales team will be notified and will be responsible for distributing reports when available. Note: Adding a brand is for future data refreshes only. Standard requests do not include retroactive or past reporting. From the point a brand is added, it will be included in future data runs. Data is typically refreshed mid-month for the month prior. For example, if a brand is added in early February, you will receive a report with January data around mid-February. If a brand is added in late February, it will be run with February data and become available around mid-March. In both cases, the brand will be included in future runs moving forward.	More Info
Addressable HH Counts	Select to request audience sizes / counts for Household Addressable campaigns still in the planning stage. General information on the audience should be provided in the request along with a copy or link to the RFP.
Addressable Network Ranker	Select to request a Network Ranker pulled among a strategic audience via the AND Platform.
Advanced Reports (Submit to Receive Smartsheet Link)	For any requests for our Advanced Insight Sets leveraging our viewership and exposure data. See here for a complete list of our current standardized reporting options. Request a Custom Advanced Report for reports outside of our standard offerings.
AND Platform BYOD Audience - National Targeted TV	Select to request a new segment from an agency be loaded into the platform.
Attribution including Innovid	Select to request Approved Local Attribution to onboard or to request reporting. Includes Ad Exposure Data Requests.	More Info
CableTrack and HH Reporting Requests	Selection used for custom analyses that are either not available or not quickly accessible through the CableTrack PowerBI reports. Requests covering all markets and/or all MVPDs must have GSM approval.
Campaign Activation / AQID Request	To request the generation and distribution of Audience Files for the launching of Addressable campaigns that have gone to Order (i.e. we have an approved IO). For campaigns including Comcast, an AQID will be created and shared. For all other MVPDs, the Audience File names will be shared.
Competitive Spending	Select if you need help with a Vivvix or Media Radar request.
Custom Advanced Report Inquiry	Please review our complete list of standard reporting options here. If you have a request for a report outside of these offerings, select this to begin a discussion for scoping and approval of custom advanced reports. Submissions should include as much detail about data inputs and expected outputs.
Feasibility Question/Cost Estimate	Select to request either / both a Feasibility Check for post-campaign reporting or the Targeting/Measurement Costs for a planned campaign against a client's respective margins. Should be entered during the planning stage of the campaign, prior to getting an IO.
Geotargeting	Select to request Rankers (DMA or System), Business Locations, Heat Maps or Custom mapping requests. Use ESRI HUB for Zip Radius Reports , Market Profiles, or simple system maps.



Incremental Reach Counts (Submit to Receive Smartsheet Link)	Select to request audience sizes / counts for Household Addressable campaigns still in the planning stage where the target utilize prior exposure to a national campaign. Can also be used to request counts for Competitive Conquesting segments, where the target is based off prior national exposure to a competitor's campaign.
iSpot Creative	Select to request a list of iSpot creative IDs. Should include in the request the advertiser / brand, product (if applicable) date range of the airings, and if all creatives should be pulled, English-language only, or Spanish-language only. If for an Automotive brand, also include if the report should include Tier 1, Tier 2, or both.
Nielsen Viewership Analysis	Select to request Nielsen based reporting, Examples are Streaming Share of Viewing, Cume Reports, Impact Data Analysis, Programming Performance
OTT Streaming	Request for Streaming research
Political Profile	Select to request a district profile that has yet to be created (previous reports are in Political Data & Insights Sharepoint folder).
POLITICAL ONLY HH Counts	Select to request household counts for a political list match addressable campaign. Provide filled out Audience Onboarding form and RFP.
POLITICAL ONLY Spectrum Set Top Box Rankers	Select to request Spectrum STB local market rankers.
Scarborough/MRI	Select to request for Network Rankers, Profiles, and Qualitative information not found in the AND Platform
Vendor Onboarding	Select to inquire if Ampersand currently has relationship with a Vendor for Addressable Targeting or Measurement.