DDS network codes are used exclusively by Agency's who subscribe to Mediaocean DS (Donovan). That platform can only accommodate 3 characters listed for a network code. The rest of the industry, including Ampersand, uses Nielsen network codes.
- Nielsen Network Codes/AMS Network codes: are all 4 characters.
- Example: DISC (Discovery Channel)
- Mediaocean DS (Donovan) uses their own Donovan network codes aka DDS Network codes
- Example: TDC (Discovery Channel).
Our system is set up to translate to DDS network codes to Mediaocean DS shops when select "Export DDS Network Codes" in AND.
Here is a list of agencies who use DDS network codes Agency Stewardship and File Type Guide by Region 11222021.xlsx
Mediaocean DS agencies have access to the list of DDS network codes. It can be provided to the agency from Mediaocean Support via email@example.com - this is for your agencies to use NOT for Ampersand to put in a ticket on behalf of an agency user.
If you have a difficult buyer, requesting this information from you, you can see the list here: